…Another Lying Label
BKLYN BEWARE: Another Day, Another Case of False Advertisement.
Added to the list of shame, with the likes of Kashi and countless others, is PepsiCo’s NAKED drink line, which has settled out of court for the sum of $9 million dollars over a class action suit filed in 2011, that claimed that ‘natural’ and ‘non-GMO’ on their bottles was misleading since they are made with GMO ingredients, as well as synthetic and ‘unnatural’ items. – According to Nation of Change.
Synthetic and Unnatural items? What does that even mean?
According to the Natural Ingredient Resource Center, the term ‘Synthetic’ as it relates to food, is defined as “a substance that is formulated or manufactured by a chemical process or by a process that chemically changes a substance extracted from naturally occurring plant, animal, or mineral sources, except that such term shall not apply to substances created by naturally occurring biological processes.”
The issue with the Kashi’s of the world, and PepsiCo’s NAKED brand, is labeling their products as NATURAL, which is defined as: “ingredients extracted directly from plants or animal products as opposed to being produced synthetically.”
The key word there is, “extracted directly“. In the case of some ingredients, it’s easy to see that they fit easily into this definition.
Sadly, it seems that no matter how “food conscious” we are, there will always be NAKED food companies convincing us that they are wearing the best clothes.