Jay Z’s Game Changer
Jay Z Launches New Music Streaming Service “Tidal” in a Tweet
“MJ at Summer Jam, Obama on the text, you should be afraid of what I’m gon’ do next!” – Jay Z (On To The Next)
Watch Out Spotify… The Tides Just Changed!
The Carter-Knowles camp are always tight-lipped when it comes to projects that they’re launching. While the rest of the world needs months of marketing schemes, they’re able to drop a 30 second video the day of their product release and it practically promotes itself from there. And that’s exactly what Jay did when he sent the tweet above, this morning, about the latest venture from S. Carter Enterprises: “The Tides They Are-A-Changing” #TIDALforALL.If you didn’t know what Tidal was this morning, chances are you’ve found out by this afternoon.
Check out the the 30 second celebrity filled clip of his new project Tidal and let us know if you’ll be joining this artist-owned music movement.
This is Spotify, Shazaam, iTunes, Pandora and more… all wrapped into one. I wonder if every celeb in the video did it for free. Hmmmm.